STRENGTHS

WEAKNESSES

n     Accessible (theoretical) road links

n     Identifiable community

n     People

n     Centralised shopping

n     Local democracy

n     Local Council services

n     Good joint working

n     Open spaces

n     Sporting facilities

n     Access to Ashworth Valley

n     Brewery, beer, pubs

n     Free parking

n     Newbuild housing

n     Education

n     Regeneration

n     Poor transport

n     Lack of civic pride

n     Infrastructure

n     Lack of balanced communities on estates

n     Traffic pollution

n     State of roads

n     Dangerous derelict land

n     Expensive to develop

n     Heywood market

n     Poor older housing

n     Poor quality, industrial

n     Commercial housing, warehousing, distribution

n     Lead pipes

n     High benefit dependency

n     No Saturday shoppers

n     High tenancy turning

n     Under occupation

n     Elderly population

n     Dog fouling

n     Dirty back alleys

n     Hooley Bridge mill

n     Blocked back alley gullies

n     Lack of community involvement

OPPORTUNITIES

THREATS

n     East Lancs railway

n     Derelict land

n     Elderly population (services accessible)

n     Northern counties regeneration company

n     Queens park lottery bid

n     Open space

n     Guinness Trust (Darnhill)

n     Link to main railway network

n     Create metro link

n     Semi-derelict industrial

n     Heywood market premises (move it?)

n     Groundwork involved

n     Businesses above shops

n     Find out what people want

n     Reducing housing

n     Negative equity

n     Abandonment

n     Traffic congestion

n     Poor car parking on estates and terraced housing

n     Investment in Bury, Middleton, Rochdale